Streaming video, from YouTube and other sources, is transforming the Internet. Broadband and DSL have brought video into the mainstream for information and entertainment, transforming once-static web pages into an explosion of color and sound.
The video industry is booming. Tech-savvy companies realize that a single well-executed video clip can entice millions of viewers who eagerly stream or download the video to their home computers.
For businesses willing to take the plunge, this opens up a new arena to grab the attention of a young, tech-savvy audience. Many of the videos on YouTube and other streaming sources have had millions of pageviews. Some of the most popular are actually advertisements that pack a lot of visual eyecandy with music and action. Online video is one of the most effective ways to generate attention for a brand name. Companies that are virtually unknown can become household names overnight if they manage to create a video with mass appeal
The business world needs to take a close look at what online video can do for them. So today, we take a close look at the power of animation.
--The Clever Cynic
