Google Doubleclick Ad Merge - Google Doubleclick Combination Gets FTC Approval
Google and DoubleClick the two titans of pay per click programs get the go ahead from the FTC. Google's 3.1 billion dollar acquisition of still requires approval by the European Commission. The FTC, in conjunction with the Google and DoubleClick merger published a set of guidelines for the online advertising industry. Pay per click programs, such as those run by Google and Doubleclick are an expanding segment of the internet economy and the guidelines help to address privacy issues.